Your website isn’t a set-it-and-forget kind of thing. It’s one of the most valuable pieces of real estate you can own for your creative business. So like a house, you’ve gotta make some upgrades to it every so often.
That’s why in this blog, I’m going over 5 things you need to update on your website yearly. Some of these things might seem like not important small details—but it’s the little updates like these that usually make the most impact.
Copyright in Footer
If you have text in the footer of your website that says something to the effect of “insert your business name copyright insert year” you need to remember to update this every year. If not, when someone lands on your website they could think you’re no longer in business because it still says a year or more ago.
What You Need in the Footer of Your Website
Contact Information
44% of website visitors will leave a business’s website if there’s no contact information. <<< So you need to make sure your contact information is up-to-date and easy to find. Minimally your contact page needs to be linked in the header and footer of your website.
Brand Photos
If it’s been a few years since you last updated your brand photos, a new year is a good time to swap them all out. You may just want to change out any stock photos you have on your website—but you may also want to invest in a new brand photo shoot depending on how long it’s been since your last one.
Elevae Visuals Stock Photography Membership
Galleries/Case Studies/Portfolio Projects/Social Proof/Testimonials
Check to see if any of your portfolios or testimonials need refreshing newer ones. Your portfolio should always showcase your best work—which could be older, same with testimonials. But if you’ve got some reason work that’s more up-to-date or better consider swapping it out.
Broken Links
One way or another, your website is going to have broken links on it. This could be someone else’s website that you’ve linked on your website or one of your own website’s links. The easiest way to check for broken links is by using a broken link checker and either editing the links that are broken to the correct URL or adding redirects.
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