Your website contact page—aka. the website page that doesn’t get talked about enough. Because 64% of people want easy-to-find contact information on a website—aka. most people who visit your website are gonna want to find your business contact information easily.
And really that statistic isn’t very shocking. At this pointe I’ve lost count of how many websites I’ve visited that didn’t have easy-to-find contact information. <<< AND most of those businesses I didn’t end up buying from.
That’s why in this blog post I’m going over the 7 things you MUST have on your website contact page so that it’s helping build trust with your website visitors instead of scaring them away. <<< Which will hurt your website bounce rate, which will be bad for your website’s SEO.
How to Reduce Your Website Bounce Rate
7 Things You Need On Your Website Contact Page
Contact Form
Having a contact form on your website contact page is a must. It makes it super easy for someone to contact you without having to copy and paste your email address to send you an email. Avoid adding too many questions/form fields to your contact form to increase your chances of someone completing it.
Email Address
In addition to having a contact form on your website contact page, you need to also have your email address available to copy and paste. That way if someone doesn’t want to fill out your contact form they still have a way to get ahold of you. Make sure that it’s easy to find on your contact page and also consider adding your email address to the footer of your website too.
Phone Number (if applicable)
If you’re a brick-and-mortar store or offer phone support for your business, you need to include a phone number written out on your contact page. Make sure it’s visible and easy to find on your website contact page.
Business Address (if applicable)
If you have a physical location for your business, you need to include your physical address on your website contact page. Make sure to include your street name, city, state, and zip code. Bonus points if you can add an interactive Google map embed to your contact page to make it easy for someone to get directions to your store.
Social Media Links
List on your website contact page any social media accounts that you’re active on. Use icons that are clickable for ease of use if possible.
Contact Hours (if applicable)
If you have a specific window of hours and days that someone can contact you, mention them on your website contact page. This sets expectations of when someone can expect to hear back from you.
FAQs
If you’ve got questions you get asked a lot, include them on your website contact page. <<< This can actually help increase your conversion rate because instead of taking the time to reach out to you with their questions, someone can just go straight to making their purchase or booking with you instead.
4 Reasons Why Your Website Isn’t Converting
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