One of the biggest debates I see in the creative entrepreneur space is whether or not you should show your pricing on your website.
Well…if you want the shorthand version of this blog—the clear answer for 2025 and beyond should be…
YES!
You need to show your pricing for your services on your website.
BUT, if you want to know why you should do this, keep reading this blog and I’ll go over 3 reasons why you should show your pricing on your website + 3 different ways to show your pricing on your website—along with the mindset that keeps people from showing their pricing on their website AND why subscribing to that idea might be costing you clients.
Why You Should Show Your Pricing on Your Website
Transparency & Honest
People don’t like to be surprised about how much a service is going to cost—especially if you’re marketing to millennials and Gen-Z who are infamously known for hating phone calls. Do you really think they’re going to want to get on a consult call with you just to find out how much you charge? Uh, no. In fact, it’s going to make them trust you less because they’ll think you’re trying to scam them.
So if you’re not seeing inquiries come in from your website—this is probably the reason why.
Repels Cheap Clients
If you offer a higher ticket or luxury service—showing your pricing on your website can help repel people who are cheap and can’t afford your services.
A lot of coaches will argue with me on this with something like “Well, you can get them on the call and get them to buy a higher-priced package!”.
But, for one your audience doesn’t want to get on the phone just to find out the cost of something AND two—if someone has a budget of $500 and your services start at 10k—they’re not going to magically be able to suddenly afford your prices. It’s a waste of time for you and the person you’re selling to.
Can you talk someone into a $3000 package instead of $2500 sure, that’s possible. But, there’s almost no way you’re gonna get someone to 10x their budget.
It Saves Time
I don’t know about you but I don’t have (or want to spend) time on discovery calls with someone who can’t afford my services.
And I’ve been on the consult calls with someone who didn’t look at my pricing before inquiring and let me tell you it’s as awkweird as it gets.
The Biggest Worry About Showing Your Pricing on Your Website
“Well…what if a celebrity reaches out wanting to work with me? I’d need to charge them more than my regular clients!”
This ^^^ is the most common concern that comes up from coaches trying to sell you on the idea that you should hide your prices.
Which leads me to my question…
How often do you have celebs knocking on your biz door wanting to book with you?
If it’s happening often—then they’re your ideal client and your pricing on your website should reflect the higher-price they can pay…
But, that still doesn’t mean you should list them. Becasue you want to detire people who arent celebs because they’re not your ideal client.
And if most of your audience is “regular” people—then this is a mute point anyway. What’s the worst thing that can happen? Zac Efron wants to book you and you didn’t charge him 3x times the normal rate? Let’s be honest most of us High School Musical fans would do that for free anyway LOL
Showing Your Pricing on Your Website in 3 Different Ways
There are multiple ways that you can show your prices on your website that can still allow for flexibility depending on the type of person you’re working with. <<< That can give you some freedom if you DO need to upsell without hiding them on your website.
Set Package Prices
If you have set packages this is one of the simplest ways to show your pricing. Now of course this only works if most of your clients “fit in the box” of a particular package or range of packages. Package pricing can still be flexible. You can offer a la carte add-ons to your packages or something like that.
Example: Yoga lessons are $100 per class.
Starting Prices
My favorite way to show pricing is by listing the starting price of the service. This leaves lots of room for flexibility in selling a higher-priced offer without having to keep everything in a set package. And it also repels cheap clients who can’t afford your minimum rate.
Example: Custom watercolor art starts at $1500.
Range of Prices
Another way to show your pricing on your website is by listing a range of pricing that your clients typically pay when they work with you. This could be a set range or a percentage of something that your clients typically spend. I don’t like this option as much as the others but it’s still better than not showing your prices at all.
Example: Wedding photography ranges from $3000-$5000 depending on the wedding day details.
Example: Facebook ads management typically costs 10% of your ads budget.
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